In its official statement, OpenAI’s comment that “millions of Brits are already using ChatGPT” serves as a form of subtle leverage in its talks with the UK government. This fact establishes a strong, existing user base, making a government partnership seem like a natural and popular next step.
By highlighting the tool’s widespread organic adoption, OpenAI can frame a potential deal not as the introduction of a new technology, but as the enhancement of a service that citizens have already embraced. This makes the proposal seem less risky and more responsive to public demand.
This existing popularity was likely a key talking point in the meetings between Sam Altman and Peter Kyle. It provides a powerful argument that a government-funded rollout would be a well-received investment, building on a proven foundation of user interest.
While the £2 billion cost was too high, OpenAI’s market penetration in the UK remains a significant asset. It ensures the company will remain a key player in the government’s AI strategy, as policymakers cannot ignore a platform that is already a part of daily life for a significant portion of the population.